Hi,
I am Thomas.
Hi, I am Thomas.
I love to challenge conventions to create experiences and spaces that matter.
My concepts merge a multidisciplinary business mindset with a genuine hosting DNA to redefine the ordinary.
Hi, I am Thomas.
I love to challenge conventions to create experiences and spaces that matter.
My concepts merge a multidisciplinary business mindset with a genuine hosting DNA to redefine the ordinary.
Drawing on the resilience I built as a young athlete on the professional beach volleyball circuit, I soon translated this drive into the business world.
I navigated the raw energy of nightlife & event management before co-founding a digital ad agency for some of Austria’s leading corporations.
Driven by a constant need to challenge the status quo, I went on to scale a rapidly growing FinTech as CMO, while simultaneously building value through real estate development.
Today, I channel this multidisciplinary, battle-tested skillset back into my true passion: creating visionary hospitality projects that fuse strategic sharpness with genuine hosting DNA.
Drawing on the resilience I built as a young athlete on the professional beach volleyball circuit, I soon translated this drive into the business world.
I navigated the raw energy of nightlife & event management before co-founding a digital ad agency for some of Austria’s leading corporations.
Driven by a constant need to challenge the status quo, I went on to scale a rapidly growing FinTech as CMO, while simultaneously building value through real estate development.
Today, I channel this multidisciplinary, battle-tested skillset back into my true passion: creating visionary hospitality projects that fuse strategic sharpness with genuine hosting DNA.
Business Life In Pictures
Business Life In Pictures
The Milestones I've Walked
The Milestones I've Walked
2001 – 2006 | The Athlete Years
Starting on the indoor courts at Union Volleyball Arbesbach (now Volleyball Waldviertel), I made the jump from regional leagues to the 1st Bundesliga and the national youth team. The real passion, however, was the professional beach volleyball circuit, leading to a U20 National Champion, a top 10 men's ranking in Austria, and a 9th place at the U21 World Championship. This era forged the relentless discipline and high-performance mindset that still drive my business ventures today.
2006 – 2016 | Event Tourism & Club Culture
Where the hustle truly began. Starting as a project lead for massive sports and event tourism projects with Campus Group and Splashline, I quickly pivoted to developing my own wild event formats. Creating and scaling unique clubbing concepts like Woodman, HANGAR34, Housearzt, and Sonnentanz34 became the ultimate crash course in crowd dynamics and orchestrating unforgettable experiences from scratch.
2010 – 2014 | Nightlife Operations: REVOLUTION
Taking nightlife to the next level by developing and running "REVOLUTION," a 600-capacity club concept in Lower Austria. From strategic brand positioning and campaigning to the raw operational reality of executing more than 100 opening days a year. This intense period taught me invaluable lessons in extreme customer centricity, endurance, and hands-on crisis management that laid the absolute foundation for everything that followed.
2012 – Present | The Agency Era: kiwiblau & WIEN NORD
Co-founded the full-service digital agency kiwiblau, landing major accounts like Knorr, Colgate-Palmolive, Billa, Zwettler Bier, Volksbank, and Jim Beam. In 2016, we merged with the renowned agency WIEN NORD to establish WIEN NORD NOW, focusing on high-level digital marketing for heavyweights including ING-DiBa, Wiener Linien, Opel, Almdudler, Kapsch, and Strabag. Today, kiwiblau operates as a highly selective boutique consultancy, partnering exclusively with nice people who want measurable, no-bullshit progress in their digital setup.
2005 – 2014 | Satisfying Austria’s Title Obsession
Because the business world loves academic titles, I built a solid theoretical backbone alongside my entrepreneurial hustle. This includes a BSc in Informatics Management from TU Wien, an honors Master's degree in Project Management & Organization from FH BFI Wien (Thesis: Social Media in B2B), and a second Master's degree in Product Marketing & Innovation Management from FH Wieselburg (Thesis: Implicit Marketing). This decade provided the analytical frameworks I later translated into high-level consulting and strategic scaling.
2020 – 2023 | Startup Hypergrowth: CASHY
A high-speed sidestep into the startup world as CMO and equity partner at the FinTech CASHY. Taking full ownership of product, marketing, and growth, we orchestrated double-digit monthly growth rates and boosted the company's valuation to over €10 million. The journey even included a successful pitch on the national TV show "2 Minuten 2 Millionen", proving that agile, aggressive scaling actually works.
2021 – Present | Fix & Flip: Crafting Beautiful Spaces
Channeling the desire to create physical substance, I dove into the real estate market with strategic fix-and-flip projects across Vienna. It is about identifying hidden potential, completely revitalizing residential properties, and turning neglected spaces into highly desirable, beautiful homes with genuine character and value.
2023 – Present | The Hospitality Vision
The ultimate synthesis of my journey. Developing unique apartment concepts in Vienna and operating the extraordinary "edelforst" treehouse hotel. By merging the operational grit of my nightlife years with elite digital marketing and real estate development, I am now entirely focused on creating spaces that matter and delivering genuine, unforgettable hosting experiences.
The Athlete Years
2001 – 2006 | Starting on the indoor courts at Union Volleyball Arbesbach (now Volleyball Waldviertel), I made the jump from regional leagues to the 1st Bundesliga and the national youth team. The real passion, however, was the professional beach volleyball circuit, leading to a U20 National Championship, a top 10 men's ranking in Austria, and a 9th place at the U21 World Championship. This era forged the relentless discipline and high-performance mindset that still drive my business ventures today.
Event Tourism & Club Culture
2006 – 2016 | Where the hustle truly began. Starting as a project lead for massive sports and event tourism projects with Campus Group and Splashline, I quickly pivoted to developing my own wild event formats. Creating and scaling unique clubbing concepts like Woodman, HANGAR34, Housearzt, and Sonnentanz34 became the ultimate crash course in crowd dynamics and orchestrating unforgettable experiences from scratch.
Nightlife Operations: REVOLUTION
2010 – 2014 | Taking nightlife to the next level by developing and running "REVOLUTION," a 600-capacity club concept in Lower Austria. From strategic brand positioning and campaigning to the raw operational reality of executing more than 100 opening days a year. This intense period taught me invaluable lessons in extreme customer centricity, endurance, and hands-on crisis management that laid the absolute foundation for everything that followed.
Agency Years: kiwiblau & WIEN NORD
2012 – Present | Co-founded the full-service digital agency kiwiblau, landing major accounts like Knorr, Colgate-Palmolive, Billa, Zwettler Bier, Volksbank, and Jim Beam. In 2016, we merged with the renowned agency WIEN NORD to establish WIEN NORD NOW, focusing on high-level digital marketing for heavyweights including ING-DiBa, Wiener Linien, Opel, Almdudler, Kapsch, and Strabag. Today, kiwiblau operates as a highly selective boutique consultancy, partnering exclusively with nice people who want measurable, no-bullshit progress in their digital setup.
Satisfying Austria’s Title Obsession
2005 – 2014 | Because the business world loves academic titles, I built a solid theoretical backbone alongside my entrepreneurial hustle. This includes a BSc in Informatics Management from TU Wien, an honors MA in Project Management & Organization from FH BFI Wien (Thesis: Social Media in B2B), and a second MA in Product Marketing & Innovation Management from FH Wieselburg (Thesis: Implicit Marketing). This decade provided the analytical frameworks I later translated into high-level consulting and strategic scaling.
Startup Hypergrowth: CASHY
2020 – 2023 | A high-speed sidestep into the startup world as CMO and equity partner at the FinTech CASHY. Taking full ownership of product, marketing, and growth, we orchestrated double-digit monthly growth rates and boosted the company's valuation to over €10 million. The journey even included a successful pitch on the national TV show "2 Minuten 2 Millionen," proving that agile, aggressive scaling actually works.
Fix & Flip: Crafting Beautiful Spaces
2021 – Present | Channeling the desire to create physical substance, I dove into the real estate market with strategic fix-and-flip projects across Vienna. It is about identifying hidden potential, completely revitalizing residential properties, and turning neglected spaces into highly desirable, beautiful homes with genuine character and value.
The Hospitality Vision
2023 – Present | The ultimate synthesis of my journey. Developing unique apartment concepts in Vienna and operating the extraordinary "edelforst" treehouse hotel. By merging the operational grit of my nightlife years with elite digital marketing and real estate development, I am now entirely focused on creating spaces that matter and delivering genuine, unforgettable hosting experiences.
What I'm Building Today
What I'm Building Today
Premium Urban Hospitality
Operating and aggressively scaling a portfolio of high-end apartments in Vienna alongside Matthäus Schreder (Zitronenblau GmbH). We handle over 2,000 check-ins and host 8,000+ global guests annually, constantly evaluating new assets to expand our footprint.
Operating and aggressively scaling a portfolio of high-end apartments in Vienna alongside Matthäus Schreder (Zitronenblau GmbH). We handle over 2,000 check-ins and host 8,000+ global guests annually, constantly evaluating new assets to expand our footprint.
Experiential Nature Retreats
Co-developing and operating the extraordinary edelforst treehouse hotel (edelforst.at) with Tom Weiss via Mangoweiss GmbH. This involves both hands-on hospitality operations and strategic asset management as a shareholder of the holding entity (Shinrin Yoku WSMA FlexCo).
Boutique Concept Development
Actively scouting, evaluating, and developing new boutique hospitality projects across Lower Austria. I am constantly looking for hidden potential to translate my vision of "spaces that matter" into the next generation of unique guest experiences.
Selective Digital Consulting
Honoring my agency roots through kiwiblau GmBH. I provide high-level, no-bullshit digital marketing consulting for a highly selective roster of clients who want measurable progress and sustainable growth—no vanity metrics, just bottom-line results.
Let's Create Something That Matters
Let's Create Something That Matters
Let's talk if you
Want to collaborate with me and my network on visionary hospitality projects as a host or developer.
Need a strategic overhaul of your digital marketing setup and want to achieve sustainable, bottom-line results.
Appreciate good wine and authentic Italian food.
Save your time if you
Just want to build soulless "places to sleep and make money" instead of creating real experiences.
Prefer marketing-bullshit-bingo, superficial fixes, and the standard playbook of traditional agencies.
Think cream belongs in a carbonara. (Non-negotiable).
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